Launching the program isn't difficult when you consider the existing resources available at your fingertips. Utilize announcements during services, post information in your bulletins/newsletters, and utilize email campaigns. You can even make it personal by sending a letter to each parishioner with an attached enrollment form.
Educate your parishioners
Do they understand how challenging it is to operate a budget when giving levels vary so much week to week and month to month? Do they understand how important their individual donation is to the parish? It's easy to think that ones contribution isn't essential since so many others seem to be giving. Share your financial information with your parishioners - tell them about the importance of regular giving and they'll be more likely to sign up for recurring automated payments.
Include online givers in Mass Offertory
It can be uncomfortable for electronic donors to sit and watch the collection basket pass by. The solution is easy! Encourage more people to give electronically by mailing coupons to Online Giving donors that say “electronic giver,” or add an "I Give Electronically" check box on your offertory envelopes. Another approach is to produce cards that say “electronic giver” and place them where your parishioners enter. Electronic givers pick one up on the way in and toss it into the collection basket. These approaches will also help generate awareness for your Electronic Giving program.
Appeal to their needs
More people use electronic methods to bank and pay bills now more than ever. Writing a check is becoming more infrequent and in some cases, the offertory contribution may be the only check the parishioner writes. Demonstrate the convenience of this new method to your parishioners; they'll never have to worry about misplacing their checkbook on Sunday mornings again!
Thank Parishioners who give online
Electronic donors will have a significant positive impact for your parish. An important and often overlooked key to the success of the program is to thank electronic donors. As your electronic collections rise, be sure to share that information with your membership. Thanking your electronic givers publicly, you are also getting the word out to more potential electronic givers.
Call us at 800-348-2886 to get started!